In January, Yulu Communications and SIP Publicity merged to become Yulu Public Relations. I was interested in learning more about Yulu because I was aware of one of their programs called Yulu Cares. The company offers its public relations services to charities and non-profit organizations at 50% of the original cost. In addition, each year Yulu selects one organization that has made a positive impact on society and donates their services for three months. I believe that a company that invests its time and money on a philanthropic cause is what makes Yulu unique. Yulu means the journey of words and telling stories that matter. The company prides itself for serving businesses and organizations that strive to make a positive impact on the people, the planet, and the economy. Some of the projects that Yulu has worked on are Artist for Conservation Festival on Grouse Mountain, Vancouver Aquarium Great Shoreline Cleanup, Okanagan Springs Brewery launches Winter Ale, Red Mountain Resort, ClearlyContacts.ca, Vancouver’s Farmers Market, and the BC Cancer Society. By sticking to their company values, Yulu received an award for Best PR Campaign of the year in 2012 at the International Stevie Awards.
Today I spoke with Nadia Gillies, the Account Manager at Yulu. She has had a great deal of PR experience, working at SIP Publicity, TalkShop Media, Spark PR and now Yulu. She used her expertise in the industry to secure client media features in Entertainment Tonight, Elle, HELLO, Globe and Mail, USA Today, and FASHION magazine. Nadia was aware that I was new to the industry, and she reassured me that it is okay that I don’t know everything about the industry right now because she said I would develop these skills later on through work experience. She said that being genuine, honest, eager, and resourceful would go a long way in their company. I am glad to have met Nadia and am thrilled to have met people that hold different positions within the public relations industry these past few days. It gives me a better understanding of the structure of the different agencies.